GENTLE MONSTER
01 BRAND IDENTITY
02 CAMPAIGN
03 PRODUCT
04 SPACE
05 AFFILIATED BRANDS
01 BRAND IDENTITY
A global fashion eyewear brand that sets eyewear trends worldwide
through its unpredictable and innovative advancements
Gentle Monster is a global fashion eyewear brand that continuously redefines industry norms
through a bold, future-forward vision and boundary pushing innovation.
With each annual collection, Gentle Monster unveils distinctive and creative products. Brought to life through diverse initiatives such as unique spaces and campaigns, the brand continuously delivers an aesthetic that is both experimental and sophisticated.
Known for its high-profile collaborations with artists, fashion houses, and cultural icons,
Gentle Monster creates genre-defying collections that expand its creative universe.
02 CAMPAIGN
Creating immersive, cinematic experiences that defy conventions and ignite global cultural conversations,
Gentle Monster approaches its campaigns with the same radical innovation it brings to product design.
02 CAMPAIGN
POCKET COLLECTION
The Gentle Monster Pocket Collection is a new line of eyewear featuring portable, compact folding designs, perfected with Gentle Monster's bold and modern aesthetic. The collection consists of a total of 21 designs, including one eyewear piece created in collaboration with Bratz and a special Bratz doll.
Gentle Monster x Bratz Pop Up @Melrose, Los Angeles
MILKYWAY 02P
LOLANG 01
PICO 02
02 CAMPAIGN
MAISON MARGIELA COLLABORATION
Campaign by Jordan Hemingway
Presented through an exploration of the intersection between classicism and futurism, the collection features metallic materials embodying a cyber core aesthetic, end tips inspired by cable temples, and the iconic four white stitches of MAISON MARGIELA
MM201
MM220
MM203
MM201 MSV1
MM203 G14 (SM)
MM220 A02
02 CAMPAIGN
JEWELRY COLLECTION
From pieces adorned with jewelry details on the temples to statement pieces reminiscent of pearl necklaces, the Jewellery collection showcases Gentle Monster's unique aesthetic sensibility through the opulence of jewelry.
BRIOLETTE 01
CARAT 02
VEGAS 01
02 CAMPAIGN
TEKKEN 8 COLLABORATION
GENTLE MONSTER
X
Inspired by Kazuya, the iconic villain from the Tekken series, the collaboration reinterprets Kazuya's transformation into Devil through Gentle Monster's unique perspective. Featuring a striking goggle silhouette with a structural frame, 'CS1' combines a unique silver-colored frame with intense red mirrors for a harmonious and bold statement.
02 CAMPAIGN
MUGLER COLLABORATION
TEKKEN 8 x GENTLE MONSTER
Inspired by Mugler's 1997 Les Insectes collection, this collaborative collection combines Mugler's signature spiral details with Gentle Monster's futuristic sensibility. The collection features Spiral 01, which expresses geometric yet intense energy, and Spiral 02, characterized by a harmonious blend of organic line details and chrome logo accents.
02 CAMPAIGN
JENTLE SALON
The third project imagined by Gentle Monster and JENNIE. The two creative forces present a collaborative collection that transcends the realm of eyewear
through its eye-catching charm designs, encouraging a diverse expression of style.
02 CAMPAIGN
JELLY COLLECTION
The 2024 ‘GENTLE JELLY’ campaign reveals a daring line of eyewear that whimsically captures unique characteristics of jelly.
02 CAMPAIGN
OPTICAL COLLECTION 2023
The 2024 Optical Collection presents a new direction for optical frames, combining bold and sophisticated metal elements as well as tinted lenses of various shades.
03 PRODUCTS
A thoughtful curation of three distinct eyewear lines, articulating the full spectrum of the brand's identity.
From versatile, everyday frames all the way to statement pieces that embody Gentle Monster's creative ethos.
Products
Commercial
Fashion
Statement
Gentle Monster categories eyewear into three distinct categories.
Combined, the products encompass a wide range to convey the brand philosophy.
From wearable daily products to detailed fine craftsmanship.
Commercial
Fashion
Statement
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04 SPACE
Gentle Monster's in-house spatial design team pushes the boundaries of retail by reimagining the future of physical space. Collaborating closely with our in-house robotics lab, we create immersive environments brought to life by large-scale kinetic sculptures.
SOUTH KOREA
US
EU, UK
CHINA
JAPAN
SOUTH EAST ASIA
HONG KONG, TAIWAN
AUSTRALIA
UNITED ARAB EMIRATES
The House Nowhere project presented by Gentle Monster refers to a space that exists nowhere. It breaks away from the conventional notions of existing retail spaces and explores and proposes a new vision of "FUTURE RETAIL" that retail spaces should aspire to.
HAUS NOWHERE
05 AFFILIATED BRANDS
Gentle Monster's in-house spatial design team pushes the boundaries of retail spaces with their editions of future retail landscape and refuses to remain as a mere eyewear store
TAMBURINS
Tamburins is a perfume brand that explores undefined territories of beauty.
Tamburins merges storytelling inspired by scattered scenes of the world with sophisticated and delicate perfumery techniques to capture the essence of true Fragrance. Tamburins is a brand dedicated to sensory communication beyond customary experience through content that reinterprets various artistic elements, including objects, paintings, and performances, within a narrative-driven, exhibition-style space.
Atiissu is a headwear brand shaped by two core ideas. 'Timeless' original details that exist beyond trends. 'Issue' a bold push past the boundaries of fashion, redefining the headwear category with a new creative vision.
NUDAKE
Nudake is an F&B brand that redefines dessert culture with its 'Make New Fantasy' Ethos. It Creates novel
dessert by integrating elements of fashion and art, transforming consumers to a new fantasy. By experimenting with and creating content that diverges from conventional processes and norms, Nudake delivers a message to consumers beyond the F&B experience.